Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.
In this week’s edition:
YouTuber MrBeast looks to make money on Facebook and Snapchat
How to create, market, and sell an online course
How much money Instagram micro influencers make from brand sponsorships
And more including how James Charles’ explosive sexting scandal unfolded
Send tips to firstname.lastname@example.org or DM me on Twitter at @arperelli.
YouTube is hiring for hundreds of roles across the world.
In 2021, YouTube is hiring to increase the diversity of its staff, and to fill key roles in software engineering, user experience, account management, and trust and safety.
But what does it take to get hired?
I spoke with seven current YouTube employees and YouTube’s director of global staffing, Olga Donnelly, to learn.
Donnelly said some YouTube applicants have caught the company’s attention by simply including a link in their resume to a YouTube video they made.
Three YouTube employees said they had a YouTube channel prior to applying for a role at the company. And two had managed YouTube creators’ businesses prior to landing their roles.
Donnelly says to keep up with the company by reading YouTube CEO Susan Wojcicki’s letters addressing the YouTube community, and the YouTube Official Blog.
“First and foremost, what we are honestly looking for is people who are really passionate about the platform and the product,” Donnelly said.
How to create and sell an online course, according to a YouTuber who has made $36,000 in revenue from her first one
Erika Kullberg is an attorney and YouTube creator with 76,000 subscribers who used her YouTube channel to market and sell a course on how to become a creator.
I wrote about how she created her course and how much she’d earned:
Kullberg charges $500 for the course. Since its launch, over 100 people have enrolled, and she has earned over $36,000.
She presold the course for $300 (a $200 discount) before she created it in order to understand how many people would be interested in purchasing it.
To organize the course, Kullberg used Asana, the team productivity software, during the planning phase.
“I also liked that a course would be a source of passive income,” Kullberg told Insider. “I would have to put the time in up front to create it, but then it would be essentially passive — apart from the occasional customer-service inquiry.”
Have more information on interesting ways creators are making money from fans? Email me: email@example.com.
MrBeast and PewDiePie, two of YouTube’s top stars, are looking to grow on Facebook and Snapchat.
Dan Whateley wrote that they’re working with the startup Jellysmack to redistribute their videos onto other apps:
Jellysmack plans to tweak MrBeast’s videos, test out video thumbnails, and promote his videos with some paid media in exchange for a cut of incremental ad revenue earned.
PewDiePie joined the platform in January in a push to move his YouTube content on Facebook.
Two thirds of Jellysmack’s creators generated more than $100,000 in gross revenue in 2020.
Key trend: YouTube creators are redistributing content onto other social-media apps as a way to earn money and reach new audiences.
- We are seeking nominations for the leading talent managers and agents representing TikTok stars in 2021. Submit your ideas here by April 10.
- The top creator economy moves of the week, from new influencer-led VC funds to DBA signing a TikTok food star (Dan Whateley)
- How much money 8 Instagram micro influencers make from brand sponsorships (Amanda Perelli and Sydney Bradley)
This week from Insider’s digital culture team:
Teens said beauty YouTuber James Charles sent them sexual messages. Here’s how the explosive sexting scandal unfolded.
Beauty YouTuber James Charles apologized last week to his 25 million subscribers in a video titled “holding myself accountable.”
Insider reporter Kat Tenbarge wrote that Charles, who is 21, said he had exchanged sexual messages with boys who say they’re under the age of 18.
Before his apology, accusations against Charles were widely shared and debated online.
Got a tip? Email Kat Tenbarge at firstname.lastname@example.org.
More on digital culture:
Here’s what else we’re reading:
Pinterest launches a Creator Fund to pay influencers (K. Bell, from Engadget)
Spain’s main soccer league is handing match coverage to a popular influencer on Twitch (Thomas Gualtieri, from Bloomberg)
TikTok adds automatic captions to videos in accessibility push (Jon Porter, from The Verge)