Hi and welcome to Insider Advertising for May 24. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:
- Check out the PR firms challenging the giants.
- Meet David Zaslav.
- Marketing tech startup Key raises $3 million.
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9 public relations companies are challenging the status quo and taking on giants like Edelman and BCW
- The biggest public relations agencies are facing new competition from established and upstart firms, Sean Czarnecki reported.
- They vary by model and service, and several are acquiring competitors to grow and add services.
- Insider identified nine to watch, based on factors like recent growth, acquisitions, and account wins.
David Zaslav is about to shake up Hollywood as the new Discovery-WarnerMedia chief. Insiders describe an aggressive deal-maker and demanding boss.
- David Zaslav, Discovery’s CEO, will lead the combined Discovery-WarnerMedia.
- His reputation for speed gave Discovery an edge over Comcast as a merger partner, Claire Atkinson reported.
- Insiders say he’s known for relationship building but also being demanding with staff.
A startup that wants to help creators harness fans’ contact info has raised $3 million in seed funding
- Startup Key has raised $3 million with backing from adtech and marketing tech execs, I reported.
- The startup works with influencers to help them collect first-party data like email addresses.
- Google’s and Apple’s moves are pressuring creators to build direct relationships with fans.
Other stories we’re reading:
- A court ruled that a Trump spokesperson must pay $42,000 to Gizmodo Media Group for wrongfully claiming the outlet defamed him (Insider)
- Amazon shuts down Prime Now app. (Insider)
- Media mogul Barry Diller ripped AT&T’s WarnerMedia-Discovery merger, saying the company should be ‘dead and buried by now’ (Insider)
- Inside the Discovery-AT&T deal: Cute emails, a big loan and now, a media giant (New York Times)
- Axel Springer is in talks to buy Axios (The Information)
- These influencers say a popular marketing agency owes them thousands of dollars for unpaid brand deals (BuzzFeed News)
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