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Google toughens its stance on ad tracking

Business
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Hi and welcome to Insider Advertising for June 3. I’m deputy editor Lucia Moses, filling in for Lauren Johnson, and here’s what’s going on:

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Sundar Pichai

Google is toughening up on Android ad tracking but won’t yet go as far as Apple’s radical changes

  • Google is making it harder for app developers to access information about Android users who ask not to be tracked across their devices, Hugh Langley and Ryan Joe report.
  • Google is under pressure from privacy advocates and regulators to scoop up less information about its users but also needs to keep its huge ad business growing.
  • That pressure has resulted in delicate compromises that contrast with a firmer approach from archrival Apple. 

Read the story.


richard marques

Content-recommendation company Revcontent has been acquired by a duo of asset-management firms as rivals Taboola and Outbrain prime themselves to go public

Read the story.


Lisa Ross

Public relations giant Edelman is shaking up its leadership as it tries to position itself as the top crisis and social issues agency

  • New US CEO Lisa Ross is shaking up the PR giant’s leadership to gain an edge in crisis management and social issues-related work, Sean Czarnecki reports.
  • She’s combining Edelman’s brand and corporate divisions to stand out from firms like Sard Verbinnen & Co. and Porter Novelli that are known, respectively, for crisis and purpose-related PR.
  • She’s also elevated execs to focus on tech and diversity.

Read the story.


Other stories we’re reading:

Thanks for reading and see you tomorrow. You can reach me in the meantime at lmoses@insider.com and subscribe to this daily email here. 

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