Good morning and welcome to Insider Advertising for February 1. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:
- Verizon’s media plans.
- Hot e-commerce companies to watch.
- The PR people cleaning up Robinhood’s mess.
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- Lara O’Reilly spoke with Verizon Media CEO Guru Gowrappan about the company’s plan to launch a “mega” product in the coming weeks.
- The idea is to serve more personalized content to users on Yahoo Mail and sites like Yahoo News and TechCrunch.
- Verizon Media marked annual revenue growth in the fourth quarter — its first since 2017.
- The rise of online shopping in the pandemic has made e-commerce companies ripe for acquisition.
- Tanya Dua and I talked to e-commerce execs, founders, bankers, investors and consultants which companies could be targets.
- Their picks include companies like Pacvue and Wpromote.
- Sean Czarnecki reports that Robinhood has a core team of seven communications and marketing professionals.
- This team, with technology, finance, and political backgrounds, face the task of fixing the trading app’s image.
- Robinhood is under heavy scrutiny for its role in the GameStop short squeeze.
More stories we’re reading:
- Robinhood is living through a branding nightmare. PR experts explain how the company can rehab its image. (Business Insider)
- Huawei hires ad giant WPP to promote its brand in the US as it tries to overcome Trump ban (Business Insider)
- Cable networks are cutting back on contributors as the Trump media frenzy comes to an end (Business Insider)
- Facebook is working on a newsletter tool for freelancers and independent writers, The New York Times reports (Business Insider)
- Robinhood raised $1 billion in emergency funds from investors this week as the platform struggles with a surge in trading (Business Insider)
- Netflix slashes annual global ad spend by 23% despite record year (Campaign)
- Apple’s privacy change will hit Facebook’s core ad business. Here’s how. (Wall Street Journal)
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